Dan George - Pure Bait Concepts 

In a market where anglers have been so institutionalised  by massive media hype from the main players it’s hard for people to understand the importance of a quality bait. It seems a forgotten trait, people seem happy to be using mass produced low quality ingredients. When Tom White brought it to my attention he wanted to bring back top quality ingredients and a bait full of nutrition and maximum attraction – with the sole purpose to catch big carp – I was buzzing. Find me a more thought out quality product – that does what it was designed to do – and I will eat my hat.